We (as in, all of us in Australia) tend to trust or believe (at least to some degree) what we are told if someone vouches for a particular business (if they have actually utilised that business themselves). ‘Social proof’ refers to things other people say about your business. On your […]
What is Social Proof? Read More »
Most people are time poor and want to find good information FAST when they are using Google or visiting your website. If they can’t find the information quickly, they may give up and go to some other website. This of course would be bad because any opportunity you may have
People Are Time Poor and How This Applies to Your Website Read More »
Recently I wrote a blog post about The AIDA Rule and how this rule should be applied to your website, if you want your website to perform well. The below video doesn’t talk about the AIDA Rule but does provide some additional good information. In part, the tips in this
13 Things to Remove From Your Website Immediately To Make it Perform Better Read More »
The definition of a ‘performer website’: Over 90% of Australians use the internet to find products and/or services they want to buy. A ‘performer website’ is a strategically crafted website that gets your business discovered by lots of potential customers. They incorporate specific design methods that are known to expert
What is a Performer Website? Read More »
The AIDA Rule is used by marketers and website designers who know what they are doing. It is an acronym and stands for: “Attention”, “Interest”, “Desire” (or “Decision”) and “Action.” For a website to be successful, this rule needs to be used. It should also be used in any marketing and advertising.
What is the AIDA Rule? Read More »
